Sunday, May 6, 2012

Maple Theater transition seamless

I hadn’t been to the Maple Theater since new ownership acquired the former Landmark Cinemas theater in West Bloomfield earlier this year. I must say the transition is seamless. Art films remain in good standing in this long time threeplex at Telegraph & Maple roads. In fact the only thing different is The Maple Theater logo (left) flashed on the screen prior to a feature presentation.....According to owner Jon Goldstein of Cloud Nine Theater Productions, who took over the lease when it came up for renewal (essentially convincing the landlord he would put more investment into the building, creating more value, than Los Angeles-based Landmark), the theater was originally due for some renovations this spring. But staff I spoke with on the weekend said those renos will be done in late summer and completed in September, though there have been some technical upgrades, such as in the projection rooms, already.....Otherwise the theatre is exactly how it was, and that in a way, is reassuring. The concession stand, the restrooms, everything remains the same – at least for now – and of course the films are all art house and independent worthy. This week, for example, the Maple is screening Footnote (Joseph Cedar) from Israel, Delicacy (David & Stephane Foenkinos) from France and Bully (Lee Hirsch) from the USA.....It will be interesting to see the changes after the renovation in the fall. Look for new seats, a new lobby and a bar. Goldstein is bringing some of the state of the art amenities of the Emagine Entertainment chain, which has several Detroit locations. (He’s a shareholder in Emagine.) The theater building is owned by the same firm that owns the adjoining shopping plaza, Bloomfield Plaza Shopping LLC, in the affluent northwestern section of Metro Detroit.....But it’s sad to see that Crust Pizza and Wine Bar is closed in the same plaza. It was a perfect stop before or after a film. Crust’s only other location in Rochester Hills remains open......The Maple Theater's website is www.themapletheater.com


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